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PPC Channels for Your Digital Promotion

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1. Why should you cooperate with us?
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2. Types of promotion channels
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3. Suggested advertising systems
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4. Types of payment and content classification
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5. Strategic steps
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6. Proposed advertising budget
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7. Algorithm of actions to start promotion

Why

Why should you cooperate with us?

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In our arsenal there are over 10,000 accounts over a year old, and over 1000 accounts over 2 years old
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We use our own automation systems that make the promotion as organic and efficient as possible
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We have been doing digital promotion for over 5 years
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Over the past year, we raised over $ 15 million for ICOs, and generated over 500,000 real subscribers for YouTube channels
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We undertake to analyze your project in detail, define and collect data about your audience, create unique targeting settings, and segregate your users’ audience according to each stage of the sales / interaction funnel
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In addition to promotion on basic tools and targeting settings for Google and Facebook ads, we can create unique combinations of author’s settings, connect automated scripts that will be directly related to the control and implementation of your KPIs.
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For reporting, we provide regular reports describing the dynamics of the development of your campaigns, and we monitor any of the business indicators you specified, focusing on the final result, and calculating figures of your net income from digital advertising

channels

Types of promotion channels

  1. Social Media Ads – Promotion in social networks
  2. Search Engine Ads – Search networks / information retrieval systems
  3. Display Ads – Banner Ads / Native Ads 
  4. CPA Networks – Teaser networks / Banner networks
  5. Affiliate marketing – Promotion on partnership terms
  6. Email marketing
  7. RTB marketing – Working with RTB platforms

and other PPC tools

 

systems

Suggested advertising systems

  • Google Ads
  • Facebook ads
  • Twitter ads
  • LinkedIn Ads
  • Reddit ads
  • Bing Ads
  • Quora ads
  • Adsterra
  • Advmaker
  • RTB.Sape
  • Perform
  • Max Bounty
  • Terra leads
  • Clickbank
  • Storiesgain
  • Taboola
  • Coinbound
  • Coinzilla
  • Adshares
  • A-Ads
  • Bitmedia
  • Mailchimp
  • Pinterest

and etc.

payment

Types of payment and content classification

Content classification :

  • Text ads – with the aim of capturing hot traffic from search engines
  • Banner ads, as well as background banners on sites, in partner networks / Native ads – for the purpose of notifying, capturing, persuading, and reminding potential customers about us
  • HTML / HTML5 banners with active button and animation
  • In social networks – launching promoted posts, as the second stage of work in social networks – short videos in stories, then “video” in stories and feed, after a carousel and other formats
  • Sending HTML letters with a call
  • Programmatic Ads
  • Solo Ads
  • Video Ads
  • GIF Ads (animated ads)
  • Referral affiliate links
  • Links for bloggers
  • Paid blog articles and publications on thematic sites

Promotion functionality :

  • CPA (pay per conversion / result)
  • CPC (pay per click)
  • CPM (cost per 1000 impressions)
  • CPV (price per visitor)

Strategic

Strategic steps

Preparing the audience

  • We draw up hypotheses of texts on the main “client pains”, and actively inform that we have a “cure” for these “pains”
  • We launch texts with indirect information about the benefits of the service
  • Launching messages with a provocative question
  • We launch messages with a banal answer, which we prompted with the previous stages of advertising (questions)
  • We draw up targeting methods – for the audience of competitors
  • We collect further remarketing lists, and create a checklist for the behavior and stages of registration, to fix the audience
  • We launch Multilevel, for each stage of the funnel, as well as cross remarketing

Technical aspects

  • We create separate Unique Custom Audiences for each category of clients
  • We creating audiences based on regular behavior and sudden interest. (Custom Affinity/Intent Audiences)
  • Testing Social Networks (in addition to paid ones, we blog on Pinterest)
  • Testing Banner Networks
  • Testing Teaser Networks
  • We test search networks, as well as custom articles in thematic blogs
  • We work with bloggers
  • We work with traffic banks and traffic exchanges
  • We work with partner networks

Through Email Marketing :

  • Doing Customer Retention
  • We do Up-sale

budget

Proposed advertising budget

  1. Google Ads – from 1500 $/month
  2. Facebook ads – from 3000 $/month 
  3. Twitter ads – from 1000 $/month
  4. LinkedIn Ads – from 1000 $/month
  5. Reddit ads – from 1000 $/month
  6. Bing Ads – from 1500 $/month
  7. Quora ads – from 1000 $/month
  8. Adsterra – from 1500 $/month
  9. Advmaker – from 1500 $/month
  10. RTB.Sape – from 1500 $/month
  11. Perform – from 1500 $/month
  12. Max Bounty – from 1500 $/month
  13. Terra leads – from 1500 $/month
  14. Clickbank – pay for lead
  15. Cooperation with bloggers – from 3000 $/month
  16. Taboola – from 1500 $/month
  17. Coinbound – from 1500 $/month
  18. Coinzilla – from 1500 $/month
  19. A-Ads – from 1000 $/month
  20. Adshares – from 1500 $/month
  21. Bitmedia – from 1500 $/month
  22. Mailchimp – from 2000 $/month

algorithm

Algorithm of actions to start promotiont

  1. You should send us information about the project.
  2. We will prepare a table for reporting.
  3. In a table in a separate tab, we will create a promotion plan for the first week.
  4. We receive feedback from you, regarding the plan, if something needs to be changed, we change it.
  5. After the plan will approved, we will send you an invoice for payment.
  6. If the payment is received before 15:00 EET, we will start work on the same day, if not, then on the next or any other date if you ask us about it.
  7. Daily update the table with all the links

and work results.

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